The term also broadly refers to any enterprise that is potentially fraught with physical, financial or psychological risk, such as a business venture, or other major life undertakings. A small group of people can create psychological arousal, which can be interpreted as progressive marketing force
An adventure is an exciting or unusual experience. It may also be a bold, usually risky undertaking, with an uncertain outcome. Adventures may be activities with some potential for physical danger such as exploring, skydiving, mountain climbing, river rafting or participating in an Income Sharing Community.